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Kokoda tourism needs direction
In a recent article in The National a local tour
operator on the Kokoda Trail, the Fuzzy Wuzzy Expeditions, was featured.
The proprietor, Defol Jabbar Orere, must be congratulated for his
efforts in promoting tourism.
Fuzzy Wuzzy Expeditions have developed its own website to feature not
only the products that the operator services but to also reflect other
Papua New Guinean-related ventures and promotions.
I believe that the Tourism Promotional Authority (TPA) is failing to
effectively assist local operators in terms of marketing and promotions.
For far too long the tourism industry has been dominated by operators
based overseas or controlled by non-local operators. It is quite clear
that local operators are struggling.
It can be argued that most locals are involved as agents of
overseas-based operators and the benefits are limited.
Most of the revenue generated from tourist activities on Kokoda Trail,
possibly about 75%, is withheld in overseas countries by the overseas
operators and a small proportion ends up in Papua New Guinea for agents,
hotels, vehicle hire and porters and guides, guest houses etc. The real
profit goes to overseas-based operators.
This year, the Kokoda Track alone should generate an estimated K25
million in the country. This is huge.
It can be argued that the Kokoda Track has a huge potential in terms of
its income generating power, but stakeholders from Central and Oro
provinces must take ownership.
The stakeholders include politicians, especially the members for Sohe
and Kairuku Hiri, and the two governors, landowners, operators, LLGs and
governments agencies such as TPA. Only when stakeholders come together
collectively and equally participate to develop this industry will we
see local operators and people along the track will benefit, along with
the national economy.
The current issue of mining along the Kokoda Track must also be
seriously addressed by all stakeholders.
The question we can ask ourselves: What are the long term benefits in
terms of sustainability not only for income generation but the
environment?
Of course mining will bring in K200 million in its 10 year lifespan to a
handful of landowners where the mining takes place.
Whereas, tourism will bring in everlasting millions and a sound
ecologically sustained environment with the benefits spread across the
two provinces – from Sogeri to Kokoda and across areas of the Oro
province.
Joseph Mokada
Via email
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