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Goliath versus Goliath
OH for goodness sake. Both Telikom and Digicel employ legions of technical
specialists. These people are fully aware of what makes their respective
networks tick and what causes problems when they don’t.
Last Friday we carried a lengthy item that showed the abysmal level of
co-operation between the two organisations.
On the one hand Digicel gave a technical explanation for the continuing
delay in the connection process between the two networks; it was lucid,
accessible to the ordinary reader and if true, made perfect sense.
On this occasion, Telikom’s response was a somewhat petulant accusation that
Digicel “was playing its usual delaying tactics”, and “trying to avoid the
issue of interconnection”.
That response avoided dealing with the supposed facts outlined by Digicell
that indicated negativity on the part of Telikom.
To us, as we suspect holds true for most readers, the more detailed aspects
of mobile phone technology remain a closed book.
What we do know is that the arrival of Digicel in PNG created a whole new
communications scenario for our people.
The advertisements show villagers in distant parts of a number of provinces
receiving phone calls from family members in the towns and cities
They’re not just good public relations – they’re an accurate reflection of a
transformation that has taken place in our country.
In common with hundreds of others, we’ve had personal experience of this new
reality; the result is that we’ve purchased a mobile telephone and opened a
whole corridor of previously locked doors.
And this new scenario is not restricted to PNG calls.
If there is one sector that Telikom has always failed to address, it has
been the sky-high rates charged for overseas calls, even in the case of
neighbouring countries.
That has never been good enough, despite the lengthy technical statements
occasionally released by Telikom seeking to explain and justify those
charges.
These simply left the average members of the public wondering why virtually
all other countries had cheap international calls while PNG seemed to be
trapped in some medieval communications time warp.
The fact is that we now know we can talk to loved ones overseas without
sending the family bankrupt.
We read the lengthy statement from the Minister for Communications last
week; from what was said we were unable to determine whether the excellent
cheap service provided by Digicel to those wishing to make overseas calls
will continue or not.
That is the type of question the public wants straightforward answers to,
rather than a tour of the Government’s highly fluid communications policy.
Over and over again, the public has been assured that the Somare Government
is committed to full-scale competition in the market place.
Digicel’s initial response to that open door policy was to enter PNG and
spend a small fortune installing communications equipment in record time
throughout a significant part of PNG.
This is something that Telikom, for whatever reason, has long been unable to
do.
Few members of the PNG public who have lived through the head-on marketing
clash between Telikom and Digicel are likely to forget the competitive
excitement – the nation was electrified.
For once we were seeing results and not promises and we were clearly reaping
benefits from competition.
We trust the Government will not now attempt to truncate the services
available as a result of that competition.
For if Telikom’s monopolistic presence, hidden this time behind a cloak of
up-front competition, reverts to being an obstacle to speedy, inexpensive
and efficient domestic and international communications, then we think
that’s much too high a price to pay.
The real benefit of competition is not only the eye-opening advent of
Digicel.
It is also the very real stimulus applied to Telikom.
For whether the Government wants to maintain Telikom as the pre-eminent
communications network or not, the public has seen and experienced a new
vision and are unlikely to accept anything less.
Competition has given us Digicel – but it has also given Telikom the chance
to show that it can perform every bit as well as its Irish competitor.
Provided the playing field is level, continuing competition between the two
telcos can only bring benefits to our people and our country.
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