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Business |
China’s coffee shops to serve
PNG’s pride
COFFEE Pacifica Inc has announced a
joint venture agreement with China Capital Partners Inc (CCP) to
set up coffee shops in China.
The joint venture anticipates opening the first coffee shop
during the last quarter of this year.
The joint venture shops would be featuring specially-created
artisan roasted coffee blends by Uncommon Grounds Inc.
Coffee Pacifica vice-chairman Jon Yogiyo said: “Entry into
China’s retail coffee market enables our 100% owned subsidiary
an opportunity to greatly increase sales of its roasted coffees
and new coffee blends created specifically for the Chinese
market.
“Several coffee buyers from China have already visited our farms
in PNG.
“This venture completes our ‘growers direct’ strategy from ‘tree
to cup’ coffee company.
“We are positioning ourselves in the latest Chinese trend of
drinking coffee,” Mr Yogiyo said.
“We agreed to set up a joint-venture with Coffee Pacifica, due
to its unique business model, competitive advantages and
strengths over the competition, and access to premium quality
green coffee beans,” Sean Tan of China Capital Partners said.
“Owning their own roaster allows Coffee Pacifica the ability to
select finest coffees from the trees and custom roast and offer
in our shops daily ‘Berkeley Freshly Roasted’ coffees.”
Mr Tan said control of premium quality green beans provided
stability for their coffee shops in the world’s fastest growing
coffee market.
“We project a profitable business venture and plan to unveil our
first shop before the end of 2007, with five more slated to open
first quarter of next year.
“Based on our aggressive growth plans, we anticipate opening
approximately 300 coffee shops in China within the next five
years,” Mr Tan said.
Coffee Pacifica Inc is a distributor and a marketer in the US,
Canada and Europe of the green bean coffee grown in Papua New
Guinea and “Penlyne Castle” brand “Jamaican Blue Mountain”
coffee grown by Blue Mountain Coffee Co-Operative Society Ltd of
Jamaica.
Green bean coffee in PNG is grown by Coffee Pacifica’s
shareholder-farmers in the Highlands region’s rich volcanic
soils between the altitudes of 4,000 and 6,000 feet above sea
level.
 
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