ANZ launches new global logo

AUSTRALIA New Zealand Banking (ANZ) Group yesterday launched its new global corporate logo to project that the bank  is “people-oriented and uncomplicated”.
The bank invited the media to witness the launch at its flagship branch and headquarters at Harbour City in Port Moresby.
The new branch will build on “making life easier” for customers in the Pacific, including providing banking to people in remote regions.
Vishnu Mohan, managing director of ANZ PNG and chief executive for Northwest Pacific, said: “We are determined to make banking less complicated for our customers as we continue to deliver solutions to meet their needs.”
ANZ’s new brand consists of a modernised and simplified ANZ word-mark and a new symbol.
The central human shape represents ANZ’s customers and people, which are at its heart, and the three shapes signify ANZ’s three key geographies – Australia, New Zealand and Asia Pacific.
Key elements of the brand rollout in the country included external and internal signage at ANZ branches across PNG and internet banking featuring the new brand.
Over the next 24 months, it will carry out marketing and advertising drive to show how the bank understands its customers’ world and how it makes banking less complicated.
“ANZ is a strong, secure and safe bank and is immune to the global crisis because of its management strategies,” Mr Mohan stressed.
Meanwhile, ANZ is cautiously optimistic about economic prosperity in the region, he added.