Coca-Cola to start truck promotion

CONSUMERS of the popular Coca-Cola softdrink will, this year, have the chance of winning an Isuzu NPR 3.5-tonne PMV truck.
This is the prize this year, which will be announced during the launch of the Coca-Cola Brrr promotion this weekend.
In 2010 and last year, more than 2.5 million entries were received for the Brrr bus concept.
This year, the company hopes to attract more entries in its new promotion.
The company said consumers will be asked to collect four red tabs from specially-marked Coca-Cola 330ml, Fanta, sprite and lift, or four labels from coke 500ml to enter.
General manager Peter Carey said this year, the Coca-Cola Brrr truck promotion would continue to change the lives of winners who can apply trucks to PMV operations and service their local communities.
National marketing manager Louise Maher said the Coca-Cola Brrr promotion had proved successful in a number of international markets.
He said PNG’s adaptation to promotional activities had been widely received and engraved as one of the most memorable campaigns for Papua New Guinea.
 The Coca-Cola Brrr truck promotion will officially start this weekend and end in October.