CPL plans to expand programme

The National Business
Stop & Shop Central Waigani staff Rose Mark (right) assisting a customer who redeemed her real reward points in Port Moresby last week. – Pictures courtesy of PIDGIN PRODUCTION

By PETER ESILA
THE City Pharmacy Ltd (CPL) Group is planning to expand its customer loyalty programme, the Real Rewards Plus, this year for its 182,635 members.
This follows the expiry of points for inactive accounts and unused points earned before 2019.

Customers checking the list of items to be redeemed for their real reward points.

CPL head of content and innovation Kevin Alo said the expiry date had been extended to cater for the increasing number of members using their points to redeem items.
There is an extensive range of products under the real reward programme and this will be further revamped this year.

Shoppers at the City Pharmacy, Vision City Mega Mall in Port Moresby yesterday. – Nationalpic by PETER ESILA

“We advertised for the past month to inform and encourage our members to redeem their points,” he said.
“Points earned before 2019 and remain unused are the only points made expired.
“All points earned after 2019 will remain valid.”

Stop & Shop Central Waigani staff Rose Mark (right) and Shirley Simon assisting customers who redeemed their real reward points in Port Moresby last week.

This is also in line with the loyalty programme’s terms and conditions.
Members’ points can be redeemed at Stop & Shop, City Pharmacy, Bon Café, Fresh Express and Hardware Haus.

Customers waiting to redeem their real reward points at Stop & Shop Central Waigani in Port Moresby last week.

“In 2021, we are planning to expend the programme to add more value for our members, this will include using earned points to redeem and buy groceries on discount, special club memberships, and personalised concierge shopping experience,” Alo said.