Digicel hopes new brand ambassadors bring positive change

LOCAL artist Clement Soikava and author Gerard Ivalaoa are the new brand ambassadors of Digicel Papua New Guinea.
The mobile phone company hoped to use the pair to positively influence, change and inspire young people in the country.
The company announced singer Soikava, known as Archie Tarzy, and Ivalaoa as brand ambassador in Port Moresby and Lae last month.
According to Digicel, the two men will represent their brand, promote digital apps and be engaged in various marketing campaigns and community activities.
“By collaborating with the newly appointed ambassadors, we hope to bring about positive influence and change to young Papua New Guineans who can draw inspiration from each of these local talents depending on their interests and career paths,” the company said in a statement.
“Digicel will be working closely with the ambassadors to communicate the benefits of the apps, share tips, experiences and create awareness on how customers can use apps for their benefit.”
Soikava and Ivalaoa will share their experiences and thoughts about technology and how it has influenced their careers.
They will interact with customers and their fans in the coming months through their personal social media platforms to educate them to use the technology effectively and take advantage of the opportunity.
Digicel PNG vice-president Lorna McPherson encouraged customers to follow the new ambassadors on their social media platforms to learn more about their inspirational journeys.
“Archie (Soikava) is a young, talented and influential figure whose music appeals to all ages well known for his soulful ballads and hit songs such as Asi Ovai, Sapos and Tanim Baksait,” she said. Digicel PNG hoped to bring about positive change through music and push upcoming musicians to utilise technology to develop and showcase their talents locally and on a global scale through local artist.