Embassy exhibits Korean products

**Vehicle displayed by event partners Boroko Motors at the entrance of RH Hypermart at Vision City as part of the Korean product week. Kia is South Korea’s oldest manufacturer of motor vehicles.**

By CLARISSA MOI
THE Korean product week is aimed at strengthening cultural ties between Papua New Guinea and Korea and to collaborate with local businesses to create marketing opportunities.
Republic of Korea embassy administration officer Junhyung Byun said the one-week event (Nov 8-12) was currently underway at RH Hypermarket, Vision City branch.

**Volunteer Melissa Poli arranging Korean products at RH Hypermarket at Vision City.**

He said the event would also increase awareness of Korean products and the possibility of market creation by expanding the contact point between Korean products and event participants.
Junhyung said people were encouraged to participate in a raffle draw for a chance to win prizes which included a 32-inch Samsung smart television for the first three winners and 30 other winners would receive backpacks from Korea.

**Volunteer Melissa Poli (left) explaining the products to RH Hypermarket staff Hodges Ave’e at Vision City during the Korean product week.**

He noted that additional backpacks would also be given to the first 10 people who provided customer feedback on a survey the embassy was conducting.
Junhyung said customers would have to spend K50 or more on any of the Korean products sold at RH Hypermarket, Vision City.
The draw will be done on Monday at 3pm via the Embassy of the Republic of Korea to Papua New Guinea’s Facebook page.
Customer Neville Miria said the Korean product week was good as it created awareness and helped people learn about the products.

**Volunteer Melissa Poli (left) explaining Korean products to customers Mary Kipo and Neville Miria during the Korean product week at RH Hypermarket at Vision City.**

Miria said such events would also encourage local businesses to form partnerships with the embassy and create marketing opportunities for the purpose of exporting local products. Vision City mall general manager Anderson Ting said this was the third time the mall was hosting an event with the South Korean embassy from a food fair to film festival and now a products fair.
He told The National that due to the Coronavirus (Covid-19) pandemic, this event, which was supposed to be held last year was postponed to this year.
“Nevertheless the embassy managed to pull it through and this time we involved RH Hypermarket in showcasing the range of Korean groceries and Korean made cars by Boroko Motors,” Ting said.
“The mall is plotting this as an annual calendar event and we are looking to work more closely with Korean Embassy on ways we can help Korea and PNG to experience exchange not only in culture but trade, commerce and tourism.”