Firm invests in Aust

By CLARISSA MOI
BRIAN Bell Group’s recent acquisition of an Australian digital service business will help the group establish a better digital future, chief executive officer Cameron Mackellar says.
Mackellar told The National yesterday that the investment in Orange Digital based in Brisbane was a strategic move that would offer enormous potential and value with new digital technology services.
This is the group’s first offshore investment.
Orange Digital has been operating for 12 years at the forefront of digital marketing in Australia.
Without disclosing the total value of the investment, Mackellar said it was “quite significant and growing”.
“We have now established a legal entity and trading business in Australia,” he said.
“Orange Digital has an enviable and growing customer base.
“It’s a mature business but wanting to grow, like most good businesses and we can provide the resources and capital for it to grow in Australia.
“Orange Digital has a great culture, wonderful team and operates in a space or industry where we would like to maintain a strong interest.
“It will help establish a better digital future for our business.
“And possibly in time, other PNG businesses as well but that’s a little way off yet.
“It will also open other possibilities for us to look at in Australia.”
Group chairman Ian Clough said this was great news for the business and a coup for a Papua New Guinean company to be buying an Australian business.
Over the past five years, the group had established more than K300 million in strategic capital projects, delivering significant property developments and investing in all areas of its operational performance to provide a better customer experience across each division and throughout the country.
The group is in the process of establishing a new five-year business plan which will continue to see further investment in its PNG business operations delivering further growth as well as a stronger focus on partnership with several key suppliers.