Firm to market PNG tourism


Papua New Guinea Tourism Promotion Authority (PNGTPA), the statutory body responsible for the promotion of PNG as a tourist destination, has announced the appointment of firm Example to represent the country in Australian and New Zealand markets.
Example, a Sydney-based communications agency that specialises in hospitality, travel and lifestyle, will handling all public relations, trade relations and marketing for the PNG Tourism Authority, with a focus on driving increased visitation from Australia and New Zealand.
Working closely with the travel trade and consumer media, Example will create story-telling moments and experiences in order to educate travellers of PNG’s diverse culture and showcase the country as a must-visit destination.
Example’s head of marketing Andrew Cavallaro has been reinstated as Australia/NZ lead for the tourism board, following his previous tenure in the role between 2014-2016.
“Australia is PNG’s most important market for visitors,” he said.
PNGTPA board chairman Kennedy Wenge said: “We are excited to grow our Australian and New Zealand arrivals and work with Example to spread the word of the beautiful islands and mountainous regions PNG has to offer, as well as the incredible cultural and adventure travel experiences.”
Wenge said the board was excited about Example marketing and promoting PNG tourism in Australia and New Zealand.
“Andrew passionately leads the charge promoting PNG and we’re looking forward to having him back at the helm, working alongside Example’s impressive PR and marketing team.”
Cavallaro said he was pleased to be appointed to the role and was looking forward to promoting Papua New Guinea’s tourism potential.