K20 shopping … Stop N Shop has introduced another innovative concept aimed at helping shoppers get more out of their kina. The initiative, launched yesterday, focuses on providing practical solutions on how customers can spend less and still be able to enjoy a great meal everyday. At the launch of the “Feed your family in under K20” campaign in central Waigani yesterday, City Pharmacy Limited marketing manager Prue Go said: “This campaign encourages shoppers to buy wisely and choose alternative brands that are as good as those that are better known”. She said Stop N Shop understood how difficult it was to stretch the kina for most families to make the best choice when shopping at Stop N Shop. The recipe distributed is ideal for families, providing nutritious and delicious meals. She also commended producers and farmers in the Highlands region for producing quality vegetables. Pictured is City Pharmacy Limited marketing manager Prue Go during the launch of the latest campaign yesterday.