Mainland Holdings reduces the price of Kwik Kai

Business

By JUNIOR UKAHA
MAINLAND Holdings has reduced the prices of its Tablebirds Kwik Kai chicken products around the country.
The Kwik Kai packets usually selling for around K15.00 has been reduced to K11.70 in Lae and K11.90 in Port Moresby and other centres.
David Alcock, the company’s managing director, said the decrease in prices of their chicken products was due to a decrease in the cost of production.
“We have reduced our cost of production by investing in a new automatic cutter for processing chicken,” he said.
“We’ve done that through further savings we’ve made,” he said.
“We’ve been involved in importing bulk wheat but now we are doing cropping.
“We are planting our own Shogum and producing our own stockfeed.
“The cost of a chicken is 60 per cent stockfeed so if you reduce the cost of the stockfeed the prices drop.”
Alcock said, as a 100 per cent locally owned company, their aim for reducing the cost of their chicken products is to see more people eat affordable and healthy protein.
Alcock said the company has made an additional one-off investment of K8million on machineries and farms to go into cropping and produce its own stockfeed.
He said the reduction in price will continue until November and will depend on the harvest and production of the locally grown stockfeed.
Alcock said since the reduction in the prices of their chicken products they have experienced a subsequent increase in the volume of chicken being produced.
He said Tablebirds is a local company established in 1971 and has a diverse business portfolio from poultry, eggs, day old chicks, crocodiles, farming and shops.