New safety theme out

National, Normal

The National, Thursday August 1st, 2013


THE Motor Vehicle Insurance Limited (MVIL) has launched its campaign on road safety in Port Moresby.

The campaign with the theme:  “Never forget road safety” will run for two years. The old theme was “Road safety is not a game”.

The campaign will feature prominent leaders like Sir Paulias Matane, Dame Carol Kidu, Sir Julius Chan and Sir Michael Somare. They are expected to be featured on the signage of the campaigns that will be placed on selected vehicles, including  taxis, buses and trucks.

The aim is to make people aware of their safety while using the road. 

The road safety campaign will be a nationwide exercise.

MVIL chief executive officer Joe Wemin said: “In promoting road safety, it is important that we bring the message across to the people in the country in a proactive manner. Therefore we have decided to take the step to reinvent this road safety campaign.

“It is the responsibility of the people and public to take heed of the message of the new campaign since the population of the country has increased over time. Therefore we cannot wait for accidents to happen, we must ensure that at most we are able to avoid them from happening.”

He commended the efforts of stakeholders involved in the campaign such as the Comfort taxi service which had been paid by MVIL to have signages on some of its vehicles operating in the city.

Public Enterprises and State Investment Minister Ben Micah said the biggest problem in the country was the “attitude problem that endangers our lives”.