New SP Export brand something to cheer about

South Pacific Export through its new brand campaign ‘Best of PNG’ wants to build a platform that inspires positivity and empowers Papua New Guineans, says marketing manager Josh Wheeler.
He said this yesterday when announcing Export’s partnership with PNG Fashion Week as official drink partner.
“South Pacific Export Lager is a locally-produced premium brand that all of PNG can take pride in that is renown for its quality,” Wheeler said.
“We are delighted to say that much like the amazing fashion designers in PNG, we are a brand also globally recognised for the way we look,” Wheeler said. “The South Pacific Export brand design is celebrated as one of the best-looking beer labels in the world, featuring our icon, the Bird of Paradise, the palms and the ocean.”
Philma Kelegai, managing director of PNG Fashion Week, said it was proud of its association with Export as a brave brand that represents the Best of PNG.
“Just like South Pacific Export, we are steadfast on our commitment to showcase the best of PNG,” she said.
“Grounded in our tradition and culture and exported globally, thus we are aligned perfectly with the South Pacific Export brand and we look forward to a stronger relationship in the future.”