Paradise Foods relaunches product in new, bigger packet

PARADISE Foods Ltd has relaunched its popular flavoured emNau brand of biscuit from the 70g pack to an 85g pack after market research indicated the need to change the product to meet customer needs.
Brand manager Ben George, during the launch of the new EmNau pack on Monday, said Paradise Foods Ltd had to make the change to meet the customer needs, giving it a significant difference from the original pack.
He said the company had given the new product a fresh look in terms of the packaging with increased size of the product. The new 85g emNAU biscuit comes in four flavours which are beef and tomato, chicken, beef and the new and beef and onion.
“We are also keeping our trade mark logo to maintain product integrity,” George said.
“We also came up with communication campaigns to support the launch for the 85g through television advertisements, on the radio and on billboards and newspapers in all major centres and our vehicles will also carry the emNAU logo.”
George said he expected the product to be as popular with consumers.
Paradise Foods Ltd chief executive James Rice said the company was pleased that it was providing consumers with an improved product.