Publisher: Books help parents and students

 TWO books to be launched in Kokopo this week aim to bring changes in the approach to publishing, marketing and distribution, says co-author ML Ahuja.

“Ever since we came in contact with publishing and distribution of books and journals, we have witnessed an amazing transformation in publishing, marketing and distribution of books in the past six decades,” Ahuja said.

He said having studied the literature on various issues and after interacting with key persons in the industry, there was an urgent need to bring in changes in their approach to publishing and marketing books.

Ahuja said they tried to project their information, vision and perception in the books.

Ahuja said a book was known for what it provided.

“Parents learn how to be better role models, students learn to develop their knowledge and prepare for life, a lawyer learns to argue on behalf of his or her client and book lovers learn how to bring an improvement in various spheres of life,” Ahuja said.

He said by reading books, professionals could improve their operations and planners, politicians and administrators would know how to focus on problems while learning from past events.

“A book delivers us information, insight, ideas, analysis, aesthetic experiences, excitement and more,” he said.

Ahuja said a study revealed that over 2.5 billion books had been published in different parts of the world in different languages.

He said these books have become the means of education, information and cultural dissemination.

They also formed a global link directly or indirectly and acted as an exchange of information to the world community.

Ahuja said the production of books in such a large number and diverse subjects for different sets of target audience constitute the publishing trade.

“Success or failure of a book is judged mainly by its public response and its sale,” he said.