Trukai names first female GM sales, marketing


MAYBELLYN Fernandes, pictured, is the first female general manager sales and marketing for Trukai Industries has effective July 1.
Fernandes took over from Andrew Daubney who had been in the position for 10 years and whose coaching and mentoring supported her success.
Fernandes joined Trukai in July 2014 as the national marketing manager with over 15 years’ experience working in various leading fast moving consumer goods (FMCG) organisations in PNG.
She has contributed to the success of the Trukai and Roots brands over the past five years.
Trukai chief executive officer Greg Worthington-Eyre said: “Maybellyn’s appointment is also significant in that it brings to Trukai’s senior management team a highly competent Papua New Guinean, who will add significant value to our business, cultural and workplace agendas.”
The mother of two says her biggest inspiration in life comes is her family.
Growing up, she watched her parents work tirelessly as entrepreneurs to provide for their immediate and extended families and the local community.
They instilled in her the importance of hard work, sacrifice, service, integrity, family and prayer.
“My family has been my inspiration and strength throughout my life,” Fernandes said.
“I am blessed with an extremely supportive partner; our two girls are the reason I wake up each morning determined to become and to do better than yesterday.
“I am blessed in that I really love the work that I do for an organisation that is committed to its people and the community.
“Every day I walk into the office knowing that whatever I do today, big or small and how well I do it, will directly or indirectly have an impact on the lives of so many people and communities across PNG. It’s very motivating.”
Fernandes said Papua New Guineans need to have self-belief and confidence in their abilities and to support and challenge each other to build the right environment, attitude and behaviours that would help them grow and develop in an increasingly competitive global community.
Trukai Industries has 11 distribution centres across the country with more than 230 staff in their sales and marketing department alone.

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