Trukai renews ties with Cowboys

National, Normal

The National, Monday 05th December 2011

PAPUA New Guinea’s leading rice company, Trukai Industries, has consolidated its partnership with the North Queensland Toyota Cowboys by extending its sponsorship of the NRL club for another two years.
Part of the Cowboys’ major sponsor family since 2008, Trukai is a strong supporter of sport and healthy living at the grassroots level in the PNG and its association with North Queensland has continued to boost the profile of the game in PNG where rugby league is the national sport.
The relationship includes scheduled visits by Cowboys players and staff to PNG, while the Trukai logo features prominently on the back of the NRL team’s playing shorts.
“Our partnership with Trukai is a key way we can bring the Cowboys to the people of PNG and has played a major role in developing our supporter base in our northern neighbour,” Cowboys general manager (commercial) Steve Mitchell said.
“We know the number of Cowboys supporters in PNG is growing at a steady rate and the partnership with Trukai is definitely one of the reasons this is happening.
“We’re very happy that Trukai has signed on for another two years and that we will be able to further strengthen our ties with the PNG community who are great supporters of rugby league and the Cowboys.
“Trukai’s programmes to improve the health and well-being of PNG residents resonate with us and we will continue to help them to get their positive messages across over the next two years.”
Trukai Industries general manager (sales and marketing) Andrew Daubney said the partnership with the Cowboys was one the company cherished.
“We see benefits for not only ourselves but also for the Papua New Guinea community, as well as the Cowboys,” Daubney said.
“It’s well known that PNG is mad for rugby league and it’s fitting that we are involved so closely with the NRL team which is closest to us – the North Queensland Toyota Cowboys.
“We believe our partnership with the Cowboys helps develop the game of rugby league in PNG and also greatly helps the work we do within the community on health and well-being issues.
“After such a good season in 2011, we’re looking forward to next year and seeing the Cowboys again challenge for the NRL premiership.”