Brewer marks 70 years of iconic brand

THIS year marks the 70th anniversary of the launch of the South Pacific (SP) Lager brand, according to SP Brewery Ltd.
The company in a statement said the brand went on public sale in Papua New Guinea for the first time on Nov 26, 1952.
Speaking at the official launch of the brand’s 70th anniversary, managing director Ed Weggemans said: “From the first pour, the brand has journeyed with the nation marking many milestone occasions that have fostered the feeling of national pride and togetherness.
“Through SP Lager’s current slogan ‘Bungim Yumi’, we continue to build on the value of ‘Brewing the Joy of True Togetherness’, both as a brand and company. This is what makes us uniquely PNG.
“From the first locally hosted South Pacific Games in 1969, which SP co-sponsored, to celebrating the raising of the national flag for the first time in 1975 as an independent state.
“We have also journeyed in the local sporting arena. From the first SP Intercity Cup in 1990 to one of our biggest highlights in PNG rugby league, when the SP Hunters entered the Queensland Intrust Super Cup and then winning the 2017 grand final.”
Weggemans said SP Brewery, through its SP Lager brand, also played an important role in contributing to the national economy and the Government’s national purse.
“This journey demonstrates how the brand has been able to withstand the test of time.”