Digicel Cup gets K6.6mil

By PARKER TAMBUA
DIGICEL yesterday announced the continuation of its Digicel Cup naming rights sponsorship with a K3.3mil injection into the Papua New Guinea National Rugby League Competition (PNGNRLC) per annum for the next two years.
Digicel PNG senior vice-president Lorna McPherson said it was important that Digicel continued to back the country’s premier rugby league competition.
“This is the 11th year of sponsoring the Digicel Cup and we are proud to extend our support for another two years,” she said
“We spend more than K3 million every year which is a lot of money. Why do we do that?
“We know that rugby league is truly the No.1 sport in PNG and it impacts people all over the country.
“Over the last decade, we’ve seen the competition grow from strength to strength.
“It is important for us as a company that covers all of PNG to get involved in the sport.
“The competition has also allowed us to market our brand and grow as an organisation.
“So for now, our commitment is only for two years.
“But we believe we can go longer than that in the future.”
PNG Rugby Football League chief executive and PNGNRLC acting manager Stanley Hondina thanked Digicel for the continued partnership with rugby league in the country.
“We thank Digicel for extending their support,” Hondina said.
“We are in a very difficult time with the economy but we are grateful for Digicel to continue as a major partner of this competition.
“Last year, when sporting events were cancelled due to Covid-19, Digicel stood with us and we had a successful season.
“Digicel not only supports PNGNRLC but they are our major partner that back other PNGRFL programmes like the Kumuls, Orchids and more.”