By DORISH KAMBA
STOP N SHOP supermarket has launched a campaign called “Fresh” to promote locally grown fruits and vegetables to support PNG farmers.
Fresher vegetables of very good quality that are locally grown are now being supplied direct from Mt Hagen to Stop N Shop supermarkets in the nation’s capital and are sold at affordable prices.
At the launch yesterday, CPL Group marketing manager Prue Go said the “Fresh” campaign was aimed at making fresh vegetables available to all Stop N Shop customers.
Stop N Shop central store manager Rex Buhain said: “We have been working on promoting the local agricultural sector by buying more local produce. We have reached a stage where the commitment has paid off with a variety of fruits and vegetables on the shelves.”
He said it was gratifying to see customers enjoy their shopping and have the choice of a variety of fruits and vegetables.
“This initiative will surely aide PNG farmers and encourage the growth of the farming industry. It will also result in lower prices for our customers,” Mr Buhain said.
“Lately, Stop N Shop customers have seen the difference with prices of imported vegetables and locally grown fresh produce,” he said.
Susan Liaet, a regular Stop N Shop customer, said she was pleased with the variety of local produce being sold at affordable prices.
“This supermarket is encouraging our local farmers to produce more, which is good for the economy,”she said.