PNG Air rebranding recognised

PNG Air’s rebranding programme launched three years ago has been recognised by the 2018 REBRAND 100® Global Awards.
“Every two years the Rebrand Awards nominates five companies which have demonstrated excellence in rebranding both in terms of strategy and execution,” said Paul Abbot, PNG Air’s chief commercial officer.
“The five nominees are chosen from all around the world, and we’re delighted to announce that PNG Air was one of the top five at the most-recent awards along with Hewlett Packard, Coty Inc, Cadillac and Bhutan Tourism.
“The award recognises the work done to develop a distinctive image and one that reflects the proud PNG focus we have for the airline.
“Having design elements from around the country as key images on the livery and uniform design has meant that people from all around PNG can identify more closely with the airline.
“This goes hand-in-hand with our company being owned by a great range of Papua New Guineans, through the majority shareholdings of Nasfund and the MRDC Group, in the airline.”