Trukai partners with gyms under programme

KEEPING fit, exercising and maintaining a healthy diet are key messages that Trukai would like to drive for a good productive life as they strive to be the food choice of health and wellbeing in PNG.
Under Trukai’s Tru Inspiration campaign that was launched last year with Chef Julz Henao, and their partnership with the Eat Smart Campaign, the rice company is now taking a holistic approach to drive behavioural change by partnering with small-to-medium enterprise (SME) gyms again this year.
Trukai recently extended their partnership with three SME gyms with a combined sponsorship of K30,000.
“The three gyms that were selected to continue the sponsorship this year are based on their large engagement on social media, credibility amongst patrons with the services they provide, and their professionalism as an emerging SME in PNG,” Trukai brands consumer manager Casey Kwasam said.
The three gyms are East Street Fitness, Peak Fitness and Primal Capital Fitness.
Kwasam said there was a misconception in PNG that exercising and keeping fit was only for professional athletes who participated at international sporting events, or individuals who participated in sporting activities.
“Over the years, Trukai has sponsored sports and events plus professional athletes who’ve represented the country,” he said.
“However, through this partnership, we’d like to drive the message that keeping fit is for everyone, and helps improve their overall wellbeing and life.”
East Street Fitness co-owner Florence Daple said their partnership with Trukai was a good fit because it not only built their credentials, but it also grew their brand awareness.
“This partnership can help us reach out to more Papua New Guineans or even target a different kind of audience, building our assistance in fitness and healthy living,” she said.
“We have never partnered a big organisation before, and so this sponsorship with Trukai, a well-established brand that PNG loves, gives us a platform to try to make a bigger difference.”