Hotel group enters deal to maximise online revenue

Coral Sea Hotels will have access to Staah’s market-leading online distribution and booking technology following the partnership announcement that extends to all seven properties in the group.
Staah Ltd is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers to maximise online revenue.
The rollout of the Staah solutions to all properties is expected to be completed bythe middle of this year, a statement from Staah said.
Coral Sea Hotel’s group operations manager, Matthew Cooper, said: “Following the Asia Pacific Summit which was hosted in 2018, the hospitality market is looking forward to a resurgence in demand.
“We need to be ready for this expected spurt in activity, especially as competition has increased.
“As the country’s leading hotels group, we are committed to adopting new technology and deliver to the dynamism that is a reality in today’s distribution landscape, enabling an online user experience that is excellent and guest service that is second to none.”
Staah ticked the boxes for the group’s complex requirements with its flexible solutions under the Max Channel Manager and Max Booking Engine.
While the former becomes an engine to grow the hotels’ reach, the latter is popular with hoteliers for its conversion-driven features that drive bookings and increase profitability.
“The operational efficiencies gained by using Staah Max Channel Manager are fantastic,” Cooper said.
“Real-time updates, insightful reporting and managing dynamic rates are among Max’s most-popular features.
“In less than one minute, we can link up to all our preferred online travel agents (OTAs), and that is absolutely great.”
The group will also be using Staah’s Gift Voucher Engine, which is a fantastic platform to nurture the hotels’ loyal customer base – both international visitors and the growing domestic market.
ReviewMinder is a solution to aggregate and manage online reviews from some of the most widely used platforms.
As more than 92 per cent of travelers are reported to read a review before booking, this solution becomes an essential tool to drive conversion.