Organic coffee seen as brew for tourism and culture

Business

A WOMAN engaged in the coffee business says organic coffee is all about PNG culture and tourism.
Director of the PNG Aromatic Coffee Kathrine Pianga said the coffee industry was not a transition-based economy anymore.
“It is now a smallholder-based industry – which is the farmer in the village in that remote place behind the mountain and across the fast-flowing rivers. If the farmer does not bring coffee to the market, PNG does not have a coffee,” Pianga said.
“We have to export our coffee into the international market so that dollar can come in to sustain our economy. Coffee is a commodity here.”
She said coffee drinkers should come back and ask us how we produce coffee brands such as the Aromatic coffee and Ginipa coffee.
“We want to take them to our village and show them the farmers, the production of coffee as well explore our mountains, rivers, bushes, our birds and insects, and taste our local food from garden so when they come they bring money.”
She said it should be how we want to impact drinkers “so that when they go back to their country and drink our coffee they will remember Papua New Guinea”.