Registrar emphasises the importance of good campaign plans

Registrar of Political Parties and Candidates Dr Alphonse Gelu has emphasised the importance of having in place good campaign plans.
He said yesterday that campaign plans were basically strategies that were developed by political parties for their campaigns.
“The plan must be in a written form and must be followed at all times by the parties,” Gelu said.
“A political party cannot go into an election without a written plan.
“It is also well appreciated that it is not easy to maintain a campaign plan.
“There are many twists along the way but the party must be prepared for this.
“The winning political campaign is most often the one that takes the time to target voters, develops a persuasive message and follows through on a reasonable plan to contact and those voters.
“A written campaign plan, like the plan for building a house, defines the overall political landscape, the strategy and resources required to get to election day.
“As with construction plans, this campaign plan should serve as a guide to be referred to when questions arise.
“Progress can be measured against this outline.
“You could build a house without plans, but you would make a lot of mistakes, you would waste a lot of materials, time and money and you probably would not be satisfied with the results.
“It is the same for the political campaigns without a written plan.”